There’s technology that will change the world.
And then there’s technology that has evolved through the application of innovation for the sake of gimmickry.
At this point in time, I’d argue self-lacing Nike’s fall firmly into the latter category. Attempting to replace a technology that’s been around for (the shoelaces) perhaps illuminates the fine line between being visionary and foolhardy. Particularly when the app fails to sync and you’re left with a pair of useless loose trainers…
I wouldn’t be surprised if this sort of change to footware does ultimately catch on. Hell, once we have flying cars and jetpacks, I’d be pretty disappointed if I had to bend over to deal with my laces at least twice a day. But somehow that all feels like a long way off yet. I wonder if Nike agree.
So if the #Nike shoes are being controlled by an app, that means they could be hacked wirelessly right? Imagine some terrorist attack where the laces of every Nike shoe suddenly tighten as much as possible.
I can't wait for the movie starring Bruce Willie, "Tie Hard"#NikeFail
— Donaithnen (@Donaithnen) February 21, 2019